About Tennis Edge CRM
Built for Multi-Sport Operations, Rooted in Sports Management
Our mission is to eliminate the revenue leakage and crippling administrative burden that keeps facility directors from focusing on what matters most: the members, the athletes, and the quality of the experience.
We are a specialized technology partner dedicated to helping multi-sport facility owners and directors transform their operations from complex, administrative chores into scalable, predictable, and profitable growth engines.
The Three Pillars of the Tennis Edge Difference
1. Operational Specialization
Focus: Built for Diverse Assets
Why It Matters To You:
Our platform handles the complex booking needs of all your spaces—from courts and fields to fitness studios and pools—in one unified system, eliminating scheduling errors and boosting efficiency.
2. Guaranteed Financial Impact
Focus: Revenue Capture Automation
Why It Matters To You:
We don't just manage bookings; we actively automate processes like backfilling last-minute cancellations to ensure your court, field, or lane utilization is consistently maximized for profit.
3. High-Touch Partnership
Focus: Local, Dedicated Support
Why It Matters To You:
We believe in a hands-on approach. We offer personalized onboarding and are committed to a supportive presence, ensuring the system works perfectly for your facility's unique needs.
The Founder's Story
Bruce Hartrich established Tennis Edge CRM to directly address a massive operational challenge: the fractured, inefficient scheduling and resource management common across multi-sport environments.
Drawing on 20+ years of experience engaging with sports management executives—and a deep understanding of the unique revenue models of diverse assets like tennis courts, pickleball, golf and aquatic facilities—Bruce recognized that the existing software solutions were too generic. Facility directors were losing significant revenue and staff hours trying to coordinate these diverse assets using disconnected, often obsolete systems.
His vision was to create a single, specialized CRM platform that delivers maximum utilization and profit across every area of a facility. Bruce's hands-on approach ensures that every client implementation is a strategic partnership, focused on measurable outcomes like increasing court-to-field booking efficiency and boosting overall facility revenue by up to 20% annually.
Our Hands-On Partnership Approach
Bruce personally works with facility directors to ensure every implementation delivers measurable results and lasting operational improvements.
Personal consultation and training at your facility
Ongoing support to maximize your facility's potential
Ready to Unify Your Facility Management?
Stop managing chaos and start managing growth.