Bruce

Stop Guessing, Start Growing: How Data Can Increase Your Club's Revenue

Bruce

Published on: 18/12/2025

As a club manager, you make dozens of decisions every day. Which clinics should you offer? When is the best time to run a membership drive? Which members are happy, and which are at risk of leaving? For many clubs, the answers to these questions are based on gut feelings, anecdotes, and "the way we've always done it." But what if you could know? What if you had a clear, data-backed answer to every single one of those questions?

Your Pro Shop is a Gold Mine: The Ultimate Guide to Running a Profitable Retail Operation

Bruce

Published on: 18/12/2025

For many tennis clubs, the pro shop is an afterthought—a small room with a few racquet models, some cans of balls, and a stringing machine in the corner. It serves its purpose, but is it truly performing? Let’s reframe that thinking. Your pro shop isn't just a convenience; it's a high-margin, revenue-generating asset hiding in plain sight. With the right strategy, it can become a significant contributor to your club's bottom line. Here’s the ultimate guide to turning your pro shop from a storeroom into a sales machine.

Avocados and Drop Shots: How to Market Your Tennis Club to Millennials

Bruce

Published on: 18/12/2025

Let's play a word association game. When you think "country club," what comes to mind? If it's hushed dining rooms, strict dress codes, and a sea of gray hair, you're not alone. But that image is precisely why many clubs are struggling to attract the next generation of members: Millennials. This powerful demographic (born roughly between 1981 and 1996) is now in their prime earning years. They're buying homes, starting families, and looking for healthy, social activities. They are your next wave of members—if you know how to speak their language. Here's how to market your club to Millennials, no avocado toast required.

Beyond the Annual Fee: 5 Proven Strategies to Boost Member Retention

Bruce

Published on: 18/12/2025

New Blog Post DescWe’ve all felt the sting. A family that has been with the club for years sends a polite email saying they won’t be renewing their membership. It’s not just a loss of revenue; it feels like a failure. In the competitive world of recreation, member acquisition often gets the spotlight, but the true secret to a thriving, financially stable club lies in retention. Keeping your current members happy isn't just about maintaining the courts; it's about building a community they can't imagine leaving. But you can't rely on guesswork. You need a strategy.